Another network showed virtually the same scene of violence from three separate angles without making clear it was the same scene. And, while the full report is reticent in drawing conclusions, it is not a document to inspire confidence in the fairness of the network news. Our knowledge of the impact of network news on the national mind is far from complete, but some early returns are available. Again, we have enough information to raise serious questions about its effect on a democratic society.
Several years ago Fred Friendly, one of the pioneers of network news, wrote that its missing ingredients were conviction, controversy, and a point of view. The networks have compensated with a vengeance.
And in the networks' endless pursuit of controversy, we should ask: What is the end value -- to enlighten or to profit? What is the end result -- to inform or to confuse? How does the ongoing exploration for more action, more excitement, more drama serve our national search for internal peace and stability?
Gresham’s Law seems to be operating in the network news. Bad news drives out good news. The irrational is more controversial than the rational. Concurrence can no longer compete with dissent. One minute of Eldrige Cleaver is worth 10 minutes of Roy Wilkins. The labor crisis settled at the negotiating table is nothing compared to the confrontation that results in a strike -- or better yet, violence along the picket lines. Normality has become the nemesis of the network news.
Now the upshot of all this controversy is that a narrow and distorted picture of America often emerges from the televised news. A single, dramatic piece of the mosaic becomes in the minds of millions the entire picture. The American who relies upon television for his news might conclude that the majority of American students are embittered radicals; that the majority of black Americans feel no regard for their country; that violence and lawlessness are the rule rather than the exception on the American campus.
We know that none of these conclusions is true.
Perhaps the place to start looking for a credibility gap is not in the offices of the Government in Washington but in the studios of the networks in New York! Television may have destroyed the old stereotypes, but has it not created new ones in their places? What has this "passionate" pursuit of controversy done to the politics of progress through logical compromise essential to the functioning of a democratic society?
The members of Congress or the Senate who follow their principles and philosophy quietly in a spirit of compromise are unknown to many Americans, while the loudest and most extreme dissenters on every issue are known to every man in the street. How many marches and demonstrations would we have if the marchers did not know that the ever-faithful TV cameras would be there to record their antics for the next news show?
We’ve heard demands that Senators and Congressmen and judges make known all their financial connections so that the public will know who and what influences their decisions and their votes. Strong arguments can be made for that view. But when a single commentator or producer, night after night, determines for millions of people how much of each side of a great issue they are going to see and hear, should he not first disclose his personal views on the issue as well?
In this search for excitement and controversy, has more than equal time gone to the minority of Americans who specialize in attacking the United States -- its institutions and its citizens?
Tonight I’ve raised questions. I’ve made no attempt to suggest the answers. The answers must come from the media men. They are challenged to turn their critical powers on themselves, to direct their energy, their talent, and their conviction toward improving the quality and objectivity of news presentation. They are challenged to structure their own civic ethics to relate to the great responsibilities they hold.
And the people of America are challenged, too -- challenged to press for responsible news presentation. The people can let the networks know that they want their news straight and objective. The people can register their complaints on bias through mail to the networks and phone calls to local stations. This is one case where the people must defend themselves, where the citizen, not the Government, must be the reformer; where the consumer can be the most effective crusader.
By way of conclusion, let me say that every elected leader in the United States depends on these men of the media. Whether what I’ve said to you tonight will be heard and seen at all by the nation is not my decision, it’s not your decision, it’s their decision. In tomorrow’s edition of the Des Moines Register, you’ll be able to read a news story detailing what I’ve said tonight. Editorial comment will be reserved for the editorial page, where it belongs. Should not the same wall of separation exist between news and comment on the nation’s networks?
Now, my friends, we’d never trust such power, as I’ve described, over public opinion in the hands of an elected Government. It’s time we questioned it in the hands of a small unelected elite. The great networks have dominated America’s airwaves for decades. The people are entitled a full accounting their stewardship.
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